So let me tell you about the second assignment.
In this task we have to create a pet food for Whiskas on how we would innovate to increase the number of pets for Whiskas, focusing on health benefits to cats.
An interesting task indeed
Me, Misbah and Sabrina will be working on this task. We have already got some feedback from a pet store. I have contacted the competitors and got some feedback from them. We have come up with a questionnaire that we are hoping to ask around 40 people. From our research we will gather the results, identify the market and then focus on the 4 pi’s in marketing.
Me and Misbah met at college today and came up with many ideas for our project. We made a list of names and came up with slogans to match the name. We then looked at some ads on YouTube to see what kind of products our competitors are currently offering in the market. This was very interesting to see how different our competitors are from each other.
We will be meeting up tomorrow and spending a full day on this project. We made a plan of what tasks to complete tomorrow. We made further changes to our questionnaire and have selected our features, benefits and unique selling points.
We went to Sainsbury’s and did some research in the supermarket. We made an analysis of cat food offered by our competitors and looked at their design, slogan and selling points.
I came home and looked at the design of our product. I came up with the idea of creating a cartoon character for the brand which should be classy, friendly and fun. I designed the character and brand name and showed it to my family, neighbours and friends. I received positive feedback on the brand name, character and slogan.
Will be introducing the brand shortly
To be continued